Davy-boy has some brass when you think of his political lineage, plus what he must have surely supped up from his ideological wet nurse, Margaret; but then I suppose he's hoping that if it's said enough times, people will actually start to believe it.

Today, he's only gone and declared that he wants a country that's "less materialistic", and more "save, save, save " instead. That's not the Tory mantra, can't be. Their genome has n't got that gene. It's not there. They cannot be beaten for their preoccupation with materialism and it's realisation and (dubious) comforts. They can't, just can't.

They were the ones who revved up the roulette wheel economy we're saddled with now; sanctified the "market"; shredded regulation...red tape...pah !; privatised as much as they could, including the very stuff of life - water; egged on Building societies on to demutualise (has n't that been a success - HBOS, Northern Rock, B & B, and so on).

And then today, a sea change like this? Finding this difficult to believe. Sounds more like their instinctual, and usually ill-thought out, opportunism. They do have a penchant for topical windbaggery.