"I need it done, it's urgent!"

"Is that standard urgent with 24 hour turnaround? Or Express Urgent with guaranteed four hour response (working hours only)? Or were you looking for the one hour premium urgent?

Just like Starbucks where a tall anything is actually the smallest thing they have, Business has corrupted urgent. Debased it. It's the new standard. Everything is urgent.

If I don't witness anything else in my lifetime, I can at least say I was present at the birth of a cliche.