I've been watching Jamie Oliver's Ministry of Food series since it started and I have only admiration for him.

I know Rotherham and I know it's avidity for cheap, bad food, for kebabs, chips, Pizzas, burgers. I go there monthly - it's a wonderland of obesity. People cocooned, swaddled in fat, marbled in it. Heart straining, gut busting diets handed down the generations. Children who in all likelihood could find their lives medically compromised, or even shortened, because of junk food

It is inarguable as it is inexcusable that so many of them are effectively malnourished, wholly over reliant on cheap bad food, in a world where the ping of the microwave and the takeaway container passes as cooking.

What Jamie is attempting cannot be condemned - some people may enjoy a richer, more fulfilling, hopefully longer life because of him. Provide a counter argument to that. Do we want to be in the position where we have witnessed the reversal of progress ? Youngsters dying before their parents?